Workmen were busy erecting stalls and putting on the finishing touches so that the thousands who are expected to descend on the stretch of highway from noon today will see a new-look site.
Event co-producer and festival consultant at the National Cultural Foundation (NCF), Alison Sealy-Smith, was upbeat about JetBlue’s involvement in this refreshed and rebranded Bridgetown Market. Sealy-Smith noted that the revamped concept for JetBlue Bridgetown Market, being implemented under the theme Come See The World At Bridgetown Market, was designed to give patrons more options for activities, taking into consideration the dynamics of the demographics now attending this event.
The three-day market will include a number of activities and zones such as the JetBlue beach party; local films under the stars, and patronising the 100 per cent Bajan stalls and craft village.
The Flour Mill site will now be home to the international food fair, a car show, and at least one of the entertainment stages slated for the venue, which will play host to the International Latin Dance Fest and a Chinese cultural show.
It closes off on Monday. (NS)